Marketing Is Dead – Harvard Business Review


Marketing is Dead –  by Bill Lee

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.

First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.

Deel deze informatie op:

    Met melkmannen is klant-zijn leuk!


    Blog 2 Irene: serie over ”the milkman principle”

    Met melkmannen is klant-zijn leuk! www.customermatch.nlThe milkman principle 2:

    Met melkmannen is klant-zijn leuk!

    Met mijn passie voor klantdenken, klantbehoeften en mijn werk “customermatch making” schrijf ik mijn blogserie over “the milkman principle”. Het onderwerp is ditmaal hoe leuk of juist niet-leuk het is om klant te zijn in het post melkmannen tijdperk. In het verlengde daarvan – natuurlijk – wat je als klant echt vrolijk maakt.

    Deel deze informatie op:

      De melkman mijn klantgerichte held!


      De melkman mijn klantgerichte held!

      milkman principle - Melkman Principe - Irene Gortendorst - www.customermatch.nlThe milkman principle 1:

      Met mijn passie voor klant denken, klantbehoeften en mijn werk “customermatch making” start ik mijn blogserie over “the milkman principle”.

      Voorbeeld van klantgerichtheid

      De melkman is mijn grote voorbeeld als we het hebben over klantgerichtheid.
      Hij wilde altijd alles weten.
      En handelde naar de kennis, die hij had. Graag leg ik dat uit.

      Deel deze informatie op:

        Steve Gurley – A Fight For Eyeballs –


        Steve Gurley – A Fight For Eyeballs 

        Steve Gurley

        The birth of a revolutionary new mobile ecosystem only three years ago radically changed the way individuals engaged with technology, with one another and the world around them.

        Deel deze informatie op:

          Ernst & Young – This time it’s personal: from consumer to co-creator


          Ernst & Young Report_this_time_its_personalConsumers are harder to define, understand and please than ever before. Digital technology is altering not only how, where and when consumers shop, but is transforming their expectations of, and interactions with, all suppliers — from retailers and manufacturers to governments and utilities. This upheaval has come so fast that many organizations are struggling to adapt their business models to keep up with the evolving demands of consumers and the escalating potential of technology. And one thing is clear: the future will be no less turbulent. To get a clear picture of the new consumer and offer solutions to how organizations can keep pace with their shifting needs, in 2011, Ernst & Young conducted an extensive international survey.

          Deel deze informatie op: