Brandwatch Report Customer Service Index / 2012


brandwatch.com/2012

We are pleased to release the results of the 2012 Customer Service Index, the second of our annual reports detailing brand customer service performance on the social web.

The findings – including an increase in downbeat posts compared to the previous year – show an ongoing shift towards resolving complaints online. But as some brands embrace online customer service, others are inadequately prepared for the modern consumer.

To cast your eyes over the full 2012 Customer Service Index, click here.

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