Steve Gurley – A Fight For Eyeballs –

Steve Gurley – A Fight For Eyeballs 

Steve Gurley

The birth of a revolutionary new mobile ecosystem only three years ago radically changed the way individuals engaged with technology, with one another and the world around them.

Shortly after the genesis of this new ecosystem, industry analyst began forecasting, as measured by smartphone penetration, rapid growth and adoption. Actual growth, however, has far surpassed even the most optimistic projections of only two years ago. This can be seen in the above graphic.

The power of this new ecosystem is infusing fundamental change in long-established industries. This can be seen in the following examples:

  • Retail: Consumers are now using mobile ecosystem to change the shopping experience, make more intelligent purchase decisions and save money. No longer is the retailer in full control of what happens inside the walls of their stores. Consumers are now leveraging the mobile ecosystem to get competitive pricing, check product features, access promotions and even purchase competitive products – all from within a retailers’ store. In fact, the latest numbers from PayPal indicate that mobile-enabled Holiday shopping up 516 percent over the prior year.

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