Marketing Is Dead – Harvard Business Review

Marketing is Dead –  by Bill Lee

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.

First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.

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    Steve Gurley – A Fight For Eyeballs –

    Steve Gurley – A Fight For Eyeballs 

    Steve Gurley

    The birth of a revolutionary new mobile ecosystem only three years ago radically changed the way individuals engaged with technology, with one another and the world around them.

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      Ernst & Young – This time it’s personal: from consumer to co-creator

      Ernst & Young Report_this_time_its_personalConsumers are harder to define, understand and please than ever before. Digital technology is altering not only how, where and when consumers shop, but is transforming their expectations of, and interactions with, all suppliers — from retailers and manufacturers to governments and utilities. This upheaval has come so fast that many organizations are struggling to adapt their business models to keep up with the evolving demands of consumers and the escalating potential of technology. And one thing is clear: the future will be no less turbulent. To get a clear picture of the new consumer and offer solutions to how organizations can keep pace with their shifting needs, in 2011, Ernst & Young conducted an extensive international survey.

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